Adsenseless - I am Hating it!

Let’s take a look at one of the McDonald’s ad. McDonalds have been churning out ads with the tag line of ‘I am Loving it’ for some time now. One of the recent additions being the ‘Airline Purser ad’

The ad starts off with a sort of hard rock (or a semi-goth) confused guy dressed in an airline uniform ready to give the mandatory airline safety instructions. Once he gets the attention of the passengers, he starts off singing the airline safety instructions in a sort of rock music (I say sort of because I know many rock fans will find it an insult to their fav genre of music).

Then the Air Stewardess asks the Cabin Crew Chief or Captain (I do not know who the hell that dumb fellow is), as to where the hell did he find this sample? The Chief then recollects the time he was sitting in a McDonald’s and relishing a burger. This Rockstar is sitting across and asks if he can get a job as a Flight Purser. Since the Chief is enjoying his burger he agrees; with the Rockstar saying I am Loving it!

I am sorry I could not find this ad online. If someone finds it please send me the link and I will update the post.

Now why I find this ad so dumb? Because I feel again as in the case of Thums Up ad, the brand is trying to portray that by eating their burgers you tend to become dumb. Prolonged exposure to their burgers tends to make you so stupid that you will start making stupid decisions that you will live (or not) to regret later.

Who am I to question them, if McDonald’s show such confidence in their ‘dumbness inducing burgers’. I say, carry on and spread the message that your products are not just junk food but they actually make you dumb, dumber and dumbest!

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