13th Random

P hoto courtesy: The SUN UK (all credits and copyrights to this image is sole property of SUN UK and the rightful owner. The author takes no credit for the same.) A xe is known for making great ads. The theme of all ads tend to revolve around the guy using Axe Deo and the girls finding him irresistible. In the same spirit, Axe came up with a new ad which has stirred some controversy especially in India. Read the news article here Now lets take a good at the ad. The ad starts of with this guy who sprays the new Axe Dark Temptation on him. Suddenly he changes into a Chocolate man who is like the favorite chocolate boy for all women around him. They can't stop themselves from biting of body parts off him. So why is the senseless? Here goes: The Chocolate man is plain creepy with his stupid grin and big eyes. Period. Girls and Women are generally very wary about eating chocolates lest it affect their figure Besides the two obvious fail of logic, how does it make any sense showing a man...

L et’s take a look at one of the McDonald’s ad. McDonalds have been churning out ads with the tag line of ‘I am Loving it’ for some time now. One of the recent additions being the ‘Airline Purser ad’ The ad starts off with a sort of hard rock (or a semi-goth) confused guy dressed in an airline uniform ready to give the mandatory airline safety instructions. Once he gets the attention of the passengers, he starts off singing the airline safety instructions in a sort of rock music (I say sort of because I know many rock fans will find it an insult to their fav genre of music). Then the Air Stewardess asks the Cabin Crew Chief or Captain (I do not know who the hell that dumb fellow is), as to where the hell did he find this sample? The Chief then recollects the time he was sitting in a McDonald’s and relishing a burger. This Rockstar is sitting across and asks if he can get a job as a Flight Purser. Since the Chief is enjoying his burger he agrees; with the Rockstar saying I am Loving it!...

Let me clarify in the first go itself that this post has nothing to do against the famous Google Adsense. I myself stand by the effectiveness (Though I still can’t figure out who actually clicks those ads) of Adsense. On the contrary I intend to write my critical point of view on some ads that we see on television today. Ad Senseless will predominantly pick out those senseless ads that are stuffed down our throats. But sometimes, some good and innovative ads might find mention for not being senseless. But this Ad Senseless is intended to be a standard feature on 13 th Random featured randomly. Having cleared that part let me move to the point that I intend to make through this post. It is about some Ads that I have come across on television recently. These ads are so senseless that I feel so inclined to comment about them here. The first ad that I find senseless is Thums Up (the taste the thunder brand from Coca Cola). They have been advertising using star power and showing ...