Ad Senseless: DARK but no Temptation

Photo courtesy: The SUN UK (all credits and copyrights to this image is sole property of SUN UK and the rightful owner. The author takes no credit for the same.)

Axe is known for making great ads. The theme of all ads tend to revolve around the guy using Axe Deo and the girls finding him irresistible. In the same spirit, Axe came up with a new ad which has stirred some controversy especially in India. Read the news article here

Now lets take a good at the ad. The ad starts of with this guy who sprays the new Axe Dark Temptation on him. Suddenly he changes into a Chocolate man who is like the favorite chocolate boy for all women around him. They can't stop themselves from biting of body parts off him.

So why is the senseless? Here goes:

The Chocolate man is plain creepy with his stupid grin and big eyes. Period.
Girls and Women are generally very wary about eating chocolates lest it affect their figure

Besides the two obvious fail of logic, how does it make any sense showing a man being torn to bits and he willing allowing it? They want to convey the irresistible factor. But what have they ended up conveying in the end? That men using this deodorant will lose all self-esteem and self-respect. They will allow themselves to be used and then used again by women for their pleasure (in this case the pleasure is dead violent).

The creepiest part of the ad is the time the girl plucks his hand as she drives away. Does it imply that the man will go out on/off a limb for impressing the girls? Will body parts start falling apart if you use this deo?

Was it worth banning the ad? Maybe, but not for vulgarity, but for being absolutely senseless! You can watch the ad here

Comments

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