Skip to main content

Ad Senseless: DARK but no Temptation

Photo courtesy: The SUN UK (all credits and copyrights to this image is sole property of SUN UK and the rightful owner. The author takes no credit for the same.)

Axe is known for making great ads. The theme of all ads tend to revolve around the guy using Axe Deo and the girls finding him irresistible. In the same spirit, Axe came up with a new ad which has stirred some controversy especially in India. Read the news article here

Now lets take a good at the ad. The ad starts of with this guy who sprays the new Axe Dark Temptation on him. Suddenly he changes into a Chocolate man who is like the favorite chocolate boy for all women around him. They can't stop themselves from biting of body parts off him.

So why is the senseless? Here goes:
  1. The Chocolate man is plain creepy with his stupid grin and big eyes. Period.
  2. Girls and Women are generally very wary about eating chocolates lest it affect their figure
Besides the two obvious fail of logic, how does it make any sense showing a man being torn to bits and he willing allowing it? They want to convey the irresistible factor. But what have they ended up conveying in the end? That men using this deodorant will lose all self-esteem and self-respect. They will allow themselves to be used and then used again by women for their pleasure (in this case the pleasure is dead violent).

The creepiest part of the ad is the time the girl plucks his hand as she drives away. Does it imply that the man will go out on/off a limb for impressing the girls? Will body parts start falling apart if you use this deo?

Was it worth banning the ad? Maybe, but not for vulgarity, but for being absolutely senseless! You can watch the ad here
Labels:

Comments

Post a Comment

Popular posts from this blog

Random tip of the Day # 133

"Always remember to close the other nostril, when you blow your nose." This way the fluid goes out and not IN to your sinuses. Thank me when you don't die of pneumonia.
4 comments
Read more

Beauty lies in Nothingness

Most beautiful things in life are experienced in Nothingness. The beauty of the mountains are best experienced when one stands at the edge of a cliff and looks at the valley below to see nothing but a thick mattress of white cotton clouds. You see nothing yet feel the beauty of nature. The beauty of the meadows are best experienced in silence. Not a single sound around, just the speech of nature which in itself is nothing but silence. Wind whispering nothing, grass waving in silence, trees dancing in silence. The most beautiful moments of your life are those that you spend with your soul-mate sitting together in absolute silence on that beach staring into the sea. Sharing everything without saying a word...the beauty lies in the lack of speech...it lies in nothingness.
4 comments
Read more

Random Babble: Bore

The word 'Bore' has a lot of connotations. All connotations can be found in a dictionary. So why am I doing it here? Because I can and I am plain bored. Bore: To be a bore. Someone who has the ability to spread boredom. This should not be mistaken for a superpower. It is more common than you can imagine. Illustration: The author finds some of his posts a bore . Bore : Bore is used to define the diameter of a tube or tunnel or anything circular. Its associated more to a hole. Gun barrels also are identified using the bore. No Calibre is different, this is more related to the barrel. Illustration: The bore of the barrel of the gun pointed at your face is directly related to your ability to hold your bladder. Bore : Bore is also a sort of digging term related to the process of digging into something. It perhaps obvious since Bore seems to like tunnels and holes. Its only natural to associate itself to the process of digging too. Illustration: The termite bore holes in my book...
1 comment
Read more